Marie’s Musings….

Setting a theme for your business can be just the right thing to get you started in the right direction.

Setting a theme for your business can be just the right thing to get you headed toward greater business growth in the new year.

This time of the year can become hectic and our schedules fragmented with parties, special events and family gatherings…we sometimes forget to spend time preparing for the New Year. I’d like to remind you to reflect on your business this year; what you did right, remember where you made mistakes and what you’d like to do different—then let’s plan for next year. A fun idea is to pick a theme; a theme that’s meaningful for you that serves as a catalyst to move your company forward.

One of our themes at Gibson & Associates is ‘Magnetic’—we have met some fabulous people who are now our associates! Since merging our firms, Tracy and I keep adding people with some amazing talents and skills…we are so excited about the New Year! We will be introducing them to you over the next few newsletters—we are just so delighted for them to be working with us and we want you to
meet them.

What Theme will YOU choose for a Prosperous and Meaningful New Year?

It’s almost 2014, and at this time of year, it’s natural for us to pause and reflect on where we’ve been and where we want to go. For business owners, it’s especially important to raise our minds above the daily fires for a moment, take in some fresh air, and elevate our perspective. Creating an annual theme is an easy and fun vehicle to do just that.

Deciding on a theme for the year will give you a focus and a new perspective on your work and your routines. It can be highly rejuvenating to look at things through the lens of your new theme.

Ideas for themes are limited only by your imagination. Some possible themes include:

  •  Organizing, detoxing, or cleansing. Consider cleaning out your garage (or your office), upgrading your systems, re-designing your filing system, or going on a vacation or a retreat that will leave you feeling clutter- and worry-free.
  • Growth. You might want to consider a growth-related theme, such as productivity or profitability. You might also want to develop a new skill such as learning a new language,developing your computer skills, or taking a philosophy class at your local junior college.
  • Abstract themes, such as abundance, creativity, or diversity.  At the risk of sounding a little fluffy,an esoteric theme might be just what you need in 2014. A theme with abundance will allow you to think big, be abundantly generous with others, and search for large contracts. A theme with diversity will challenge you to be more open-minded. You may also want to consider forgiveness, gratitude, humility, or service.
  • Relationships. Your year might be dedicated to meeting new associates and building business relationships. Your action item might be to spend  more time networking, participating in groups, or going to your industry conference.
  • A new service. Perhaps you’re launching a new service and need to focus on developing this new line of business.
  • Giving back. On a personal note, you might value volunteering and decide to organize your year around a couple of volunteer opportunities.
  • Exploring. If you’ve retired or the business is starting to run smoothly without your day-to-day input, it might be time for that trip around the world.

As you choose you goals for 2014, make sure the majority of them support your theme for the year.  Themes can bring an overarching focus to our practices and our lives. What’s your theme?